Online Academy - Flagship Program

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Course curriculum

1. Welcome
2. Overview
3. What is Affiliate Marketing?
4. What is a Digital Asset?
5. What is a Sales Funnel?
6. The 3 Phases of Business
7. Million Dollar Campaign
1. Welcome & Overview
2. Economics of a Successful Offer
3. Introduction and Direct Response Advertising with Lukas Resheske
4. Scientific Advertising with Lukas Resheske
5. Salesmanship in Print with Lukas Resheske
6. Target Market with Lukas Resheske
7. Primals with Lukas Resheske
8. Market Awareness with Lukas Resheske
9. Market Sophistication with Lukas Resheske
10. Fleshing Out Your Avatar with Lukas Resheske
11. Starting the Conversation with Lukas Resheske
12. Diving Deep with Lukas Resheske
13. Closing with Lukas Resheske
14. Campfire Effect 1 with Chris Smith
15. Campfire Effect 2 with Chris Smith
16. Campfire Effect 3 with Chris Smith
17. Campfire Effect 4 with Chris Smith
18. Content 101 with Chris Smith
19. Creating Your Story with Chris Smith
20. How to Filter Your Story with Chris Smith
21. What You're Saying, Who You're Being with Chris Smith
22. Building Your Swipe File
1. Overview
2. Designing Your User Experience
3. Different Types of Funnels
1. Overview
2. Check In Bonus
3. How I Wasted Over $200K
4. Cold Traffic vs. Warm Traffic
5. How to Never Lose a Dollar in Advertising
6. The One Traffic Source to Focus On
1. Overview
2. How to Turn More Leads into Sales
3. The Importance of Building Your Pipeline
1. Overview
2. Consultative Sales Approach
1. Putting it All Together
2. How to Diagnose Your Business
3. Your Million Dollar DMO
4. Summary
1. Introduction
2. Research: Introduction
3. Research: Three Questions
4. Research: Pains, Gains and Identity Research (Part 1)
5. Research: Pains, Gains and Identity Research (Part 2)
6. Research: Outro
7. Unique Mechanism
8. Unique Mechanism: Putting It Together
9. Crocodile Brain and Big Idea: Lizard Brain Copywriting
10. Crocodile Brain and Big Idea: Big Ideas
11. Copy Templates: Direct vs. Indirect
12. Copy Templates: Writing Cold Copy
13. Copy Templates: Copywriting Template, Direct
14. Copy Templates: Copywriting Template, Indirect
15. Copy Templates: Direct vs. Indirect, Applied Analysis
16. Copy Templates: Warm Copy
17. Copywriting Hacks: How to Write Fast and Avoid Writer's Block
18. Copywriting Hacks: Recommended Reading
1. Lesson 1: Types of Funnels
2. Lesson 2: Funnel Page Types
3. Lesson 3: Building Your Funnel
4. Lesson 4: Using Editor
5. Lesson 5: Mobile Optimization
6. Lesson 6: Syncing Tools
7. Lesson 7: Integrating Zapier with your Funnel
8. Lesson 8: Understanding Funnel Stats
9. Lesson 9: Integrating Domains
10. Lesson 10: Integrating Funnel Tracking Code
1. Introduction
2. Niche Selection and Broad Overview
3. Sales Navigator
4. Profile Optimization
5. Messaging (Part 1)
6. Messaging (Part 2)
7. Ulinc
8. 80/20 Seeds List
9. Omni-Channel Conversion Tracking
10. Ulinc + Zapier + CRM
11. How to Manage Conversations in LinkedIn + CRM
12. Add LI Connections to Custom Audiences for Multi-Channel Retargeting

About this course

Free
87 lessons
16.5 hours of video content